Okay, here's how it goes:
Starts by accepting the Save Brewfest! quest from Darna Honeybock in Kharanos (sorry, I know about the Alliance side only), which will ask you to talk to an undercover spy inside BRD.
Once inside BRD you click on a pile of booklike objects right by entrance to be teleported to Coren's room where you'll find the spy in question, Coren Direbrew and a few other dwarves (neutral). You finish the quest by addressing the spy, only one person does that per group.
This will trigger another quest that will require you to address Coren, then of course he attacks you.
(of course you can just skip all that and go directly to BRD to take the daily if you're not into following lore).
He's level 75-80 boss, pretty easy tank and spank fight, a few elite adds will pop but that's about it.
His loot table:
1st time you fight him, he will drop Direbrew's Dire Brew which you can turn into Ipfelkofer Ironkeg for 40 Brewfest Prize Tokens, then..
A) Guaranteed to drop one of these epic trinkets:
-Ancient Pickled Egg.
-Brawler's Souvenir.
-Mithril Pocketwatch.
-Coren's Chromium Coaster.
-Bitter Balebrew Charm.
-Bubbling Brightbrew Charm.
B) Lucky Groups have a slight chance to finding:
-Direbrew's Shanker 2.0.
-Direbrew's Remote.
-Tankard O' Terror.
C) Very Lucky groups have a slighter chance to finding:
-Swift Brewfest Ram.
-Great Brewfest Kodo.
Once you trigger the quest to kill Coren, that counts as a daily. But you can still go as many times as you want after that with other people as long as there's someone in group that hasn't done the daily yet. So it's a good thing to check the quest log to see if everybody in your group has taken (is able to take) the daily quest prior to starting in order to fight him 5 times, 5 chances to getting the mount/epic weapon/remote. Good luck all. :D